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Creating Your Own Web Site

To do business online you need your own web site. It can be a mini-site or a full blown multi-page monster site, or maybe just need a blog. What ever the case you need a site of your own.

Running your own web site can open up many possibilities that you could never have imagined. For many who embark upon their own web site adventure, it becomes a learning experience with no equal.

Your site will take on a personality of its own. You may see it as a very patient friend, waiting calmly for you to discover some little hidden function, which opens up a whole range of entirely new possibilities, and starts your thoughts racing - thinking about how to capitalize on that particular feature.

If you get your site profitable it will work for you 24 hours a day. While your sleeping it will be out there raking in some money for you, and there is nothing better than waking up and finding out your site had a good night and made some extra sales.

You may get a little careless, or too relaxed with it, then when you least expect it... Oh, no, you've just wiped out your index page by mistake. Happily, you're not just enthusiastic, but also careful. You have a copy on your hard drive, so that's easy to fix.

Anyway, it's fun, can be profitable, and most certainly could feed that creative flair in all of us. Others may look at it as a nightmare. I guess it depends on your frame of mind.

To prevent your experience from becoming a nightmare there are a few basic things that will help.

1. Research your domain names carefully. Don't just pick one you like. You want it to be something a lot of people are searching for, but hopefully has low to medium competition.

Use Wordtracker's FREE trial: http://wordtracker.com

http://www.google.com search will give you an idea about competition for any particular keyword.

Use Overture's search box to find how many times your keyword was searched on last month:

http://inventory.overture.com/d/searchinventory/suggestion

2. Don't pay too much for a domain name, unless it's really a special one that fits your purpose and your niche like a glove, and you know what your doing. Domain names can be purchased for around $9 at www.godaddy.com

3. Research again when you go to find a hosting company, the space for you to tack your sign (your domain name) on to. Especially check storage and bandwidth allowed, and of course price.

4. My advice is to use a template to build your web pages. You can find them on the internet for free, along with other webmaster goodies, including CSS templates, videos about mini site creation.

5. When you actually start creating your web pages, take care that the HTML you use is in line with what the search engine web spiders require. You can also find free ebooks on ways to get traffic to your website and how to rank high in the search engines.

6. Don't load your web site down with slow loading banners and images. Use interlaced low-res images that have been optimized for the web.

7. Write your copy, then play editor: write, hack, rewrite, rewrite, rewrite, until it is crisp, clear, to the point, and utterly understandable.

(continued) Creating Your Website - part II

 

 

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